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BASF is a founding partner of this project, whose goal is to promote a promising future for the next generation of automotive industry talent.
May 15, 2023
By: DAVID SAVASTANO
Editor, Ink World Magazine
The Petty Family Foundation announced that they have joined the growing list of more than 40 Operative Talent project partners with the shared goal of raising awareness around automotive industry career opportunities. They join Operative Talent founding partners KTL Restorations, BASF, and the Collision Repair Education Foundation (CREF), along with key partners Auto Metal Direct, In The Garage Media and KC HiLiTES. “The Petty Family Foundation is thrilled to support this initiative, as it aligns with our mission to enrich the lives of individuals through the automotive industry and help secure a promising future for the next generation of talent,” said Rebecca Petty Moffitt, Petty Family Foundation executive director. “We look forward to sharing details on this initiative with our followers and supporters to help raise additional awareness and support for this cause.” Followers and supporters of The Petty Family Foundation will be encouraged to get involved with Operative Talent and participate in events taking place near them in Randleman, NC, including an inaugural car, bike, and truck show in September. The team of Operative Talent’s founding partners originally announced at SEMA 2021 the rebuilding and raffling of a 1969 Chevrolet Camaro called “Talent.” Raffle proceeds will fund a national campaign to educate the public on the collision industry, the industry’s many different career paths, and the need for entry-level staff due to an aging workforce, an issue shared among many technical trades. “We believe that by showcasing the opportunities available in the automotive industry, we can help inspire a new generation of talented individuals to pursue a career in the field,” said Tina Nelles, marketing services manager for BASF. “We are excited to be collaborating with our partners to make this vision a reality.” Expanding key partners across multiple sectors will enable the Operative Talent initiative to reach a larger audience and inspire young people to pursue career opportunities in automotive. The car is set to unveil in early 2024 and the winner of Talent, the 1969 Camaro, will be announced live in September 2024. Be sure to follow Operative Talent and its partners for announcements including a car show hosted by the Petty Family Foundation, The Hertz Drive for Talent, and many other planned initiatives to attract the next generation of talent.
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